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In this section you will find a combination of news articles, training videos and how-to guides that will keep you up to date and help build on the knowledge that you already have of search marketing. Please feel free to leave comments and share any content you find useful.

Video

What is SEO

What is Paid Search

Brand Wars

Brand wars - Get a overview from SEO and PPC perspective.

Articles

How do search engines work?

Search engines present two types of listings to users – organic, natural search results and paid search or pay-per-click (PPC) listings – illustrated with the annotated screenshot...

The Basics Of PPC Management

PPC management affects the sponsored listings area of a search engine results page, where the advertiser pays for each click to its site. Advertisers can appear in these listings by selecting...

The Basics Of Search Engine Optimisation

Just why is search engine optimisation (SEO) so important and how can it really help your business?

In part one of our ‘Introduction to Search Engine Marketing’ series; we...