PPC Audits


A SearchCatalyst Paid Search Audit reviews not only the performance of a paid search account, but also the fundamentals of the account and how well it adheres to the search engines best practice guidelines. 
Typically our PPC Audits are perfect for those clients currently running their PPC in-house or currently use an agency, but are who ultimately are not particularly satisfied with the results they are receiving. Our comprehensive audits will show online managers and business owners why their PPC activity may be less successful than expected and solutions as to how to fix it. If required, SearchCatalyst can also implement the recommendations, meaning he the account you receive back is fully audited, adheres to best practice, built to account for future growth and expansion, and of course fully optimised.

Now and again, it's good to have a PPC health-check to review your existing campaigns, see what's going well, what isn't and why. This informs future PPC strategy, making it clearer and easier to implement.

Campaign Analysis
  • Keyword assessment (are you using the right keywords and considering all aspects of the buying cycle, service and product offering?)
  •  Match types (including negatives)
  •  Ad copy (how effective is your ad copy?)
  •  Landing page strategy
Performance review
  • Understanding of what's converting and why?
  • Understanding of what isn't working and why?
Tracking analysis
  • Ensuring the campaign is tracking the right goals/conversion points.
Analytics Integration
  • Linking the AdWords campaign to Google Analytics.
  • Insights report into paid versus organic search traffic analysis.
Strategy recommendations
  • The Advanced PPC Audit includes a proposal document for a new paid search strategy.