Now and again, it's good to have a PPC health-check to review your existing campaigns, see what's going well, what isn't and why. This informs future PPC strategy, making it clearer and easier to implement.
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Description
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PPC Audit Light |
PPC Audit Advanced |
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Campaign Analysis |
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Keyword assessment (are you using the right keywords and considering all aspects of the buying cycle, service and product offering?)
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Match types (including negatives)
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Ad copy (how effective is your ad copy?)
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Landing page strategy
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yes |
yes |
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Performance review |
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Understanding of what's converting and why?
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Understanding of what isn't working and why?
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yes |
yes |
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Tracking analysis |
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Ensuring the campaign is tracking the right goals/conversion points.
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no |
yes |
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Analytics Integration |
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Linking the AdWords campaign to Google Analytics.
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Insights report into paid versus organic search traffic analysis.
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yes |
yes |
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Strategy recommendations |
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The Advanced PPC Audit includes a proposal document for a new paid search strategy.
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yes |
yes |
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One payment |
£500 |
£1000 |
Compare our PPC packages »
