Designed for businesses offering multiple products and services or operating from multiple premises.
Campaign setup and ongoing management
The SearchCatalyst team will work with you to understand your business, your sector and your customers in order to define a targeting strategy. Our teams will then physically build and deploy your paid search campaigns. This stage includes a keyword analysis consisting of 500 keywords, ad copy creation per ad group, geo-targeting, day-parting, media plan and budget recommendations.
| Benefits | Professional PPC Package |
| Market Analysis/Media Plan | An analysis of your sector and market place, including a media plan with budget and bid suggestions will be carried out and incorporated into your paid search account. |
| In-Depth Keyword Research | SearchCatalyst will carry out a thorough keyword analysis and cherry pick the top 500 keywords for your campaign. |
| Ad Copy | The chosen keyword list will then be split into themed ad groups, that will be highly specific to your business and sector. Each ad group will have 2 unique ad copies, written by our team of campaign analysts. |
| Day-Parting | Do you know what time of day, or day of the week customers are more likely to convert? SearchCatalyst can automate a dayparting strategy across your campaign, so that ads only show when you want them to, therefore removing wasted budget. |
| Geo-Targeting | Do you target customers in particular cities? SearchCatalyst can geographically setup your Paid Search campaign to reflect this. |
| Keyword Optimisation | SearchCatalyst will optimise your campaign to make sure that your ads are as compelling as possible to enable a high click thru rate (CTR), and conversion rate (CR). |
| Goal Conversions | Being able to track goals, sign ups or subscriptions is imperative to knowing whether your paid search campaign is performing and showing a positive Return on Investment (ROI). |
| Email Support | Your account manager will endeavor to answer your emails in as timely manner as possible. |
| Budget Management | The media plan will recommend a monthly budget for your campaign, being managed to make sure that you never overspend. |
| ROI Management | With goal conversion setup across your campaign, there will be targets to work towards from the outset. Your monthly report will show you how well your campaigns are doing. |
| Monthly Reporting | A monthly call with your designated Account Manager to discuss progress, results and upcoming activities. |
| Bespoke Reporting | If you require specific metrics reported back to you, then bespoke reports can be created to suit by your account manager. |
| Competitor Analysis |
Do you want to know what your competitors are bidding on, and how visible they are? We can provide monthly or one off reports giving you this insight. |
| A/B Testing | Split testing ad copy has become essential to any Paid Search campaign. This can be setup on your account to test different offers to your customers. |
| Ad Extensions (Image Ads, Sitelinks) | Ad extensions can be a valuable addition, especially if you are local. The four different ad extensions are Location (add address/map extensions), Phone (specific extensions), Product (Shopping product links) and Sitelinks (deep linking pages). |
| Bid Management Rules |
Specific bid rules can be placed across any metric within your campaign. If for example, you wanted to maintain a specific Cost per Acquisition (CPA), then a rule can be set, to deduct your Cost per Click (CPC) by 10% if you exceed this target.
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| Google Analytics Integration | If you are currently using Google Analytics, then we can integrate this with your paid search campaign, or setup a new account, if you don't have one. |
£500 Setup (one off) + £1000 /month
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