Providing Expert Social Media Consultancy

Social Media’s influence has grown rapidly over the past few years. Many social media platforms such as Twitter, Facebook, YouTube, LinkedIn, MySpace and Foursquare as well as social bookmarking sites such as Digg and Reddit, not to mention the blogosphere, are attracting an increasing number of visitors who will search within the confines of their pages for a specific topic or item. The popularity of these social sites among online searchers are making some of the larger search engines sit up and take notice.

Why should an SME have a Social Media strategy?

  • To attract new customers
  • Manage your reputation online
  • Improve customer relations and brand awareness
  • To gain insights into current online sentiment with regards to your brand, products and services
  • To find out what your audience/customers may really want from your business

To find out what SearchCatalyst could do for your brand online, email us now or call on 020 3326 1800

What is Social Media Management?

Social Media Management (SMM) comprises a series of proactive and/or reactive activities that intentionally engage with consumers online to influence their perceptions and raise awareness of a brand or its products.

SMM includes specific tactics to start, amplify, redirect, rebalancing or participate in online conversations about a brand and is focused on improving a brand’s presence where user-generated content is dominant. The best known examples of such platforms are Facebook, Twitter, LinkedIn, Foursquare Blogs, social bookmarking sites (e.g. Digg and Reddit) as well as review sites.

SMM is sometimes referred to as Social Media Optimisation (SMO) or Social Search Engine Optimisation (Social SEO). Social Media Marketing is an umbrella term often used to include all of the above.

SearchCatalyst’s SMM Methodology:

SearchCatalyst has a proven methodology (outlined below), technical know-how, proprietary software and a team of experts with over 10 years of experience to help you meet your objectives.

Key steps in our methodology:

  • LISTEN to the conversation: Understand your sector, seize opportunities as they happen and improve social media performance by monitoring the web.
  • JOIN the conversation: Find out which are the best platforms for your business and establish your presence - within them.
  • START the conversation: Create social discourse around your brand and products participating directly + Social Media campaigns

Our Social Media Process

The first step of SearchCatalyst Social Media Management approach is a questionnaire which we ask you to complete. This will determine where your company needs to be present and why; with what measurable objectives and to what degree.

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Through the analysis of your answers, we will be able to establish a preliminary Social Media and brand monitoring phase that will identify issues in the current brand message and positioning, as well as key areas of support and opportunity for your business. This is what we call our LISTEN phase.

Following the LISTEN phase, plans are developed based on whether you need to enter the fray in existing conversations or themes (our JOIN phase) or whether you need to kick-off a new conversation or agenda against whatever brand objectives you want to focus on (this is our START phase).

To find out what SearchCatalyst could do for your brand online, email us now or call on 020 3326 1800